Archive for May, 2011

 “.. lately coaching in this town seems to have become all the rage.”  CEO, South Bend, IN

Coaches, coaches, and more coaches.  They are everywhere.  There are life coaches, business coaches, health and fitness coaches, fashion coaches, sports coaches. There is a coach out there that will help you with just about anything going on in life.  Narrowing the field to simply business coaches, one will find many different areas of specialty. For example, business coaches often include career, performance, executive, success, small business, and leadership specialties (just to name a few).  With a dizzying list of coach specialties, it does seem like coaching is “all the rage.” The question soon becomes not “is there a coach that can help you,” but rather “do you have a coach to help you?”

Coaching is a relatively new profession, and certification and licensure are not generally required.  There are many individuals who are calling themselves coaches today that have not been formally trained in specific coaching skills and are transferring skill sets from other professions into their coaching practice. Perhaps this explains why there are so many coaches in the market as well as why there are huge opportunities for significant impact on our world.

Coaching is an ongoing professional relationship that helps people improve results in their lives, careers, businesses or organizations. Coaches team up with clients in a thought-provoking dialog that inspires them to maximize their personal and professional potential.  Coaching targets growth areas, promotes a healthy balance between career and personal life, reveals the need to learn specific behaviors, and challenges underlying beliefs.  Professional coaches provide an ongoing partnership designed to help clients produce fulfilling results in their personal and professional lives.

Coaching helps people have clarity and well-ordered priorities.  It can give them confidence in their position because they have been helped to think matters through thoroughly and with direction.  The coaching process can be used to identify what skill-sets the individual needs to develop for the next stage in his or her career and/or what resources or actions are needed in order to achieve their desired results.  Coaching is designed to provide clients with a greater capacity to produce results and a greater confidence in their ability to do so. Though coaching may be the latest rage around town, it is certainly not for the person without a desire to change or improve results.



Great athletes wouldn’t think of going for the Olympics without a coach. They know that a coach will be there to observe, support, and highlight ways to improve performance. A coach provides an continuous supporting and challenging relationship that brings out one’s best.  Dick Fosbury, Olympic Gold Medalist is quoted to say “When you reach that elite level, 90 percent is mental and 10 percent is physical. You are competing against yourself, not against the other athlete.” A good coach understands this mental battle and is a master at enabling the athlete to realize success. A coach gives you an edge, enabling you to go from being great to being a great champion (personally and/or professionally).


Relationship is the foundation of coaching. The coach and client intentionally develop a relationship which is characterized by a growing and mutual appreciation and respect for each other as individuals.  In coaching, information drawn from the client is used by the coach to promote the client’s awareness and choice of action. Professional coaches are competent at establishing connection with individuals. Coaches assist the individual in clarifying issues, and they encourage the individual to commit to doing the right thing.
Coaching has the freedom and flexibility to address a wide variety of personal and professional topics.  Coaches are experts in the coaching process and may not have specific knowledge of a given subject area or industry. However, where coaches have expertise in other areas, they may use it to facilitate the coaching process. Coaches do not use this particular expertise to diagnose, direct, or design solutions for the client. The coach has no internal links with the company and therefore can be freely confided in. In any given coaching relationship, coach and client alone determine the scope of their work. Coaching is not necessarily restricted to a narrowly defined issue nor is its scope determined in any other way.

The coaching process can take a number of forms depending on who the individual is and who is asking for the coaching.  Throughout the coaching process the coach seeks to identify openings, generate possibilities, develop plans, determine outcomes and inspire action.  The coaching process may reshape thought processes, helping the person being coached recognize current steps they are taking and next steps to desired change.  The coaching process helps the individual do things better, do things differently and do different things.  Coaching is all about getting results.

Coaches are skilled at listening, observing, discerning, modeling and delivering. Skilled coaches provide the individual with feedback, utilize questions, form statements, challenge plans, and share ideas. Coaches are trained to listen, to observe and to customize their approach to individual client needs. They seek to elicit solutions and strategies from the client; they believe the client is naturally creative and resourceful. The coach’s job is to provide support to enhance the skills, resources, and creativity that the client already has.  Coaches help their clients get results that are important to the client.

Coaching helps individuals achieve and maintain their highest potential. Professional coaches help individuals focus on and commit to taking needed action. They help the individual determine the right people to involve, the right factors to consider, the right way to accomplish, and the right timing – all for the right reasons.

In summary, professional coaching is designed to help clients improve their learning and performance, and enhance their quality of life. Potential outcomes from a coaching relationship can include:  greater clarity, greater focus, improved decision-making skills, enhanced creativity, and improved balance in all aspects of life. Furthermore, as previously outlined, coaching is ultimately about delivering and enabling results.

It has been said, “To get what you’ve never had, you must do what you’ve never done.” A coach helps others see what they’ve never seen, do what they’ve never done and get results they’ve never had.  So, perhaps coaching is the latest rage all around town – that is because results are always in high demand!  Got a Coach?


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