In 1970, when a dead sperm whale washed up on shore in Florence, Oregon the Oregon Highway Division had an idea for disposing the rotting carcass. The plan was to blow up the beached carcass with dynamite. The explosion threw guts and chunks of whale meat over 800 ft away. This incident became famous in the U.S. when American humorist Dave Barry wrote about it in his newspaper column after viewing a videotape of television footage of the explosion. It later became well-known internationally. At the time it sounded like a good idea.
Have you ever made plans that back fired? Sometimes plans that sound good in the beginning, don’t turn out so good. However according to John L. Beckley “Most people don’t plan to fail, they fail to plan.”
A Strategic Plan can help you and your organization determine the critical success factors for your business. Strategic planning is an organization’s process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. Various business analysis techniques can be used in strategic planning, including Competitive Analysis, Market Analysis, Trend Analysis and SLOT analysis. Strategic planning is the formal consideration of an organization’s future course.
To learn more about how The Coaching Authority can help you and your organization avoid a “whale of a failure”, check out our strategic planning solutions.
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